Use an object in your sight for a story.

"Think of the backlash, Tom."

"I know, but what are we going to do with 2,000 of these on our hands? We've got to do something," Tom said. "Linda, think of this as a sunk cost. We've already spent the money, they have already been made and shipped to us--but they don't work, they leak all over the place--how can we make the best use of them?"

"I don't know, Tom. They've got our name on them, so we can't just toss them in a dumpster somewhere. But nobody is going to buy them from us--or if they do, we'd be in a heap of trouble putting this defunct product on the market."

"You're right, it would get us in a heap of trouble."

"What if we melted them down, wouldn't that save on costs if we melt them down and try to make them right this time?"

"I don't think so, Linda, I think that would just add to the bill, and you know the budget is already out of line."

"Hmm.. you're right, Tom," Linda said.

They sat in silence for a minute, well after-hours.

"Can you think of anyone else that might know what to do?" Linda said.

"This is our problem, we need to fix it without spreading the word."

"What if we just gave them away?"

"Hmm... like a charity thing?"

"Exactly, people can't complain if they are getting these for free. Not only that, but we'd be getting great advertising--giving out free things, but also getting our name out there, because it is on every single water bottle," Linda said.

"I like what I'm hearing, so we give these away on Friday?"

"Lets wait until the weekend, when more people come into the bank. We can start giving them away Saturday morning until they run out."

"Sounds good, great work Linda."

And that is the story of the leaky OnPoint Credit Union "nalgene."